Freddie Laker is a serial entrepreneur, marketing innovator, and growth strategist who’s spent over two decades at the intersection of digital, brand, and business transformation. He takes an entrepreneurial approach to problem-solving, helping companies reframe challenges, unlock potential, and drive meaningful, sustainable growth.

As Founding Partner and PE & VC Value Creation Global Practice Lead at Chameleon Collective, Freddie works directly with the portfolio operations and value creation teams of Private Equity and Venture Capital firms around the world. His mission: build elite teams, solve complex go-to-market challenges, and deliver results that endure beyond the engagement. Chameleon Collective’s model is built for impact and independence, embedding senior leaders inside client organizations to drive change from within, then celebrating when the client no longer needs them.

Freddie has also led transformational engagements in interim executive roles, including as Chief Digital Officer of Bugaboo, SVP of Consumer Marketing & eCommerce at Nixon, and CMO for World Airways. These roles, often inside PE-backed organizations, have spanned industries from consumer electronics and aviation to DTC lifestyle brands, leveraging his deep expertise in digital marketing, eCommerce, and omnichannel growth.

In 2022, Freddie co-founded Collective OS, a SaaS platform designed to modernize how professional services firms partner and scale. As Chief Growth Officer, he’s helping agencies and consultancies streamline how they collaborate, win business, and manage operations, essentially building the operating system for a more connected, partner-powered services ecosystem.

Freddie is also the owner of Enviro Design Products, a specialized manufacturing and distribution firm serving the recreational vehicle and environmental services industries, reflecting his ability to lead across diverse and highly specialized markets.

Earlier in his career, Freddie founded the pioneering iChameleon Group, led global digital strategy at SapientNitro, and launched startups like Guide that pushed the boundaries of content tech. He’s been a CEO, CMO, strategist, and operator, always drawn to solving problems others find too complex or ambiguous.

Through every chapter, Freddie’s work is anchored in transformation, not the buzzword, but the act. Whether he’s leading a team, building a platform, or scaling a business, his goal remains the same: drive change that sticks.