Executive Workshop: The Four AI-Driven Go-To-Marketing Imperatives Reshaping Business Growth

Every business is about to collide with a new growth equation: AI-native competitors that prospect, create content, personalize experiences, and automate go-to-market handoffs faster than any traditional team can respond. The rules for growth are changing—quickly.

In this workshop, veteran commercial leader Freddie Laker introduces four critical shifts in how modern organizations acquire, convert, and retain customers. These are not trends on the horizon—they are already reshaping how today’s best-run companies are building their marketing, sales, and customer experience engines.

The program focuses on four GTM imperatives:

1. Autonomous Prospecting
   
   
2. Full-Funnel Content Automation
   
   
3. AI-Personalized Buying Journeys
   
   
4. GTM Workflow Automation
   
   

With live demos, real-world examples, and hands-on frameworks, the session is designed to help CEOs and commercial leaders make smart, confident decisions about where to invest time, energy, and budget to stay competitive. Attendees will gain the foresight and tools to drive more efficient growth—without increasing headcount.

This is not a theory-based program. It’s a high-impact, practical guide for leaders ready to rethink outdated GTM systems and take action within 90 days.

Value to Members

By attending this session, attendees  will walk away with:

• A clear understanding of the four emerging go-to-market shifts redefining how companies grow and compete.
  
  
• Insight into how AI, automation, and personalization are reshaping buyer expectations—and how to adapt without overhauling your entire team.
  
  
• Strategic awareness of where traditional GTM strategies may be lagging—and where early investment could unlock significant advantage.
  
  
• Confidence to evaluate their sales, marketing, and CX capabilities through a modern lens and prioritize improvements with high ROI potential.
  
  
• Foresight into how leading companies are restructuring their commercial engines to thrive in the next era of growth.